Back to Luma Strategy

Resources

Tools & Resources for Performing Arts Marketers.

Practical tools, research, and guides – built for the specific realities of performing arts organizations.

For Community Orchestras

Marketing Tool

Luma Ads

ads.lumastrategy.co

A purpose-built marketing tool designed specifically for community orchestras – built around the realities of small budgets, volunteer-driven teams, and season-based audience cycles.

Explore Luma Ads For Donor Strategy

Research & Insights

Donor Social Media by Cause

lumastrategy.co/donor-social-media-by-cause

Donor social media behavior varies dramatically by cause. SparkToro data shows where donors – including symphony, theatre, and arts patrons – actually spend time online, from Pinterest to LinkedIn to TikTok.

Read the article