Back to Luma Strategy

Resources

Tools & Resources for Performing Arts Marketers.

Practical tools, research, and guides – built for the specific realities of performing arts organizations.

For Community Orchestras

Marketing Tool

Luma Ads

ads.lumastrategy.co

A purpose-built marketing tool designed specifically for community orchestras – built around the realities of small budgets, volunteer-driven teams, and season-based audience cycles.

Explore Luma Ads For Donor Strategy

Research & Insights

Donor Social Media by Cause

lumastrategy.co/donor-social-media-by-cause

Donor social media behavior varies dramatically by cause. SparkToro data shows where donors – including symphony, theatre, and arts patrons – actually spend time online, from Pinterest to LinkedIn to TikTok.

Read the article For Google Grant Holders

Guide & Audit Checklist

Why Your Google Grant Isn't Performing

lumastrategy.co/google-grant-not-performing

When a $10,000/month Google Grant stalls, the cause is almost always one of five things – conversion tracking, keyword specificity, account structure, Ad Strength, or geographic targeting. Here's what to check, in order.

Read the article For Symphony Orchestras

Diagnostic & Ad Teardown

What Symphony Orchestras Are Getting Wrong About Social Media

lumastrategy.co/symphony-social-media-marketing

A teardown of social ads from six major U.S. orchestras. They all look the same – cold, distant, and built around a conductor – while research says audiences come for the excitement of a live room. Here's how to close that gap.

Read the article