Smarter Decisions.
Brighter Outcomes.
As a proven leader in digital advertising, I've built my career advising brands including HP, Apple, RingCentral, Vudu, Tableau, Calendly & more. Now I'm helping B2B tech leaders diagnose what's actually broken in their marketing - then fix it
SERVICES
Marketing Diagnostic
Have a feeling your marketing isn't working right? Find out what's actually broken. We'll give you the clarity you need and set a course for growth.
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Cross-organizational review to determine the root cause of marketing issues
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Answers why you haven't been able to grow & provides fixes
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Prioritizes results based on impact and feasibility
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Includes a 6-12 month roadmap
Guided Implementation
Ongoing support to fix what's broken and keep things from going off the rails.
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Ongoing consulting alongside your team to implement the fixes
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Assist the team in working through challenges to implementation
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Proactively identifies & resolves new issues before they harm your performance
ABOUT
Hi! I'm Amanda Evans, founder of Luma Strategy. Luma helps mission-driven organizations turn marketing chaos into a clear, focused growth engine.
Too often, purpose-led teams are doing important work with marketing that’s reactive, fragmented, or hard to measure. I partner with leaders to bring structure, clarity, and accountability—so marketing decisions are grounded in strategy, data, and real-world constraints.
From messaging and audience strategy to digital media, analytics, and modern AI-enabled workflows, Luma provides hands-on leadership and practical guidance when it matters most. The result: smarter decisions, stronger execution, and more impact with the resources you already have.
