Smarter Decisions.
Brighter Outcomes.
As a proven leader in digital advertising, I've built my career advising brands including HP, Apple, RingCentral, Vudu, Tableau, Calendly & more. Now I'm helping leaders at mission-driven organizations understand, grow & engage their audiences.
ABOUT
Hi! I'm Amanda Evans, founder of Luma Strategy. Luma helps mission-driven organizations turn marketing chaos into a clear, focused growth engine.
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Too often, purpose-led teams are doing important work with marketing that’s reactive, fragmented, or hard to measure. I partner with leaders to bring structure, clarity, and accountability—so marketing decisions are grounded in strategy, data, and real-world constraints.
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From messaging and audience strategy to digital media, analytics, and modern AI-enabled workflows, Luma provides hands-on leadership and practical guidance when it matters most. The result: smarter decisions, stronger execution, and more impact with the resources you already have.
ABOUT
