Social Media Index by Donor Profile

How each nonprofit donor audience over- or under-indexes on the top 9 social platforms compared to the U.S. average. Click profiles below to compare.

SparkToro Audience Intelligence · March 2026

Hover over data points for details. Click profile buttons above to show/hide.

Platform Breakdown

Select a profile above to see its index values

Index = percentage points above (+) or below (−) U.S. average monthly usage. Data source: SparkToro audience reports.